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2001: Is It Too Late?

Many smaller businesses wonder if they've "missed the boat" now that the dot-com ship seems to have sailed. Au contraire! This year, it's companies like yours that have everything to gain.

The year 2000 was a time of reckoning for many generously-funded, hubris-prone new businesses of the Internet world. After the spring NASDAQ crash, many IPOs were delayed indefinitely. By fall, many Internet businesses desperately jumped from one plan to another in hopes of pleasing finicky investors. But by winter, dot-com door-shutting had reached a humbling pace. Many companies could not even last long enough to see if the holiday season would save them. It was enough to make a small business wonder, have I missed the boat?

The Internet has not passed you by. In fact, we think 2001 will be a pivotal opportunity for many small, well-established businesses to profit online where the dot-coms have failed.

The Rush to Riches
Consider the words of Andy Bourland, a columnist at ClickZ.com, a leading small business online marketing site:

...there are any number of dead dot-coms that would have made superb small, growing companies — highly profitable, in fact — had they been left to execute in a smaller arena on their core competency.
     Many failed because they weren't big enough and couldn't grow fast enough to achieve the grandiose (and greedy) visions of the VCs that backed them.
     Many others failed because they weren't built to fill a need to solve a problem any greater than finding a way to capitalize off the Internet gold rush.

"Opportunity Rises from the Dot-Com Ashes," at ClickZ.com

As many of these companies overlooked, there are benefits to doing business the old-fashioned way: starting out small so your failures are less spectacular, and minding the bottom line.

Next page: The Case of HotHotHot.com

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